Operational Manager

About the Company:

Electra Bicycle Company is an international brand operating in three countries with a strong track record in the local market. We specialize in premium bicycles and accessories, with a growing network of retail and B2B sales channels. Our mission goes beyond selling bikes — we aim to create exceptional customer experiences and inspire active lifestyles. As we continue to grow, we are integrating advanced technologies, innovative business processes, and cutting-edge marketing strategies.

Role Objective:

• Streamline business processes and optimize operational efficiency

• Achieve financial targets through sales growth and cost reduction

• Develop and implement a new strategy, budget, and business plan

• Ensure sustainable growth and improve company profitability

Key Responsibilities:

Strategic & Operational Leadership

• Oversee all core company functions: business development, sales, finance, supply chain, marketing, PR, and IT

• Develop and execute long-term growth strategies

• Lead planning and adjustments of revenue, sales, and budgeting

• Conduct market and competitive analysis to define key advantages

• Build and maintain a long-term profitability strategy

Sales Management

• Establish a high-performing sales structure with clear KPIs

• Digitize processes and manage sales funnels

• Drive B2B and partnership sales initiatives

• Lead and coach the sales team

Marketing & Brand Strategy

• Develop a data-driven marketing strategy based on target audience insights

• Optimize marketing channels and cut underperforming efforts

• Implement digital strategies, PR, and influencer marketing

• Increase brand awareness and marketing ROI

Financial Management

• Budget planning and expense control

• Analyze financial reports (P&L, cash flow, income/expense reports)

• Optimize costs and improve budgeting efficiency

IT & Digital Transformation

• Lead the implementation of CRM, ERP, and other IT tools

• Automate reporting systems

• Optimize online sales and the e-commerce platform

Team Leadership

• Manage a team of 20+ employees, including 4 department heads

• Recruit, train, and develop high-performing teams

• Set KPIs and motivation systems to improve team efficiency

Operations Management

• Streamline logistics, procurement, and warehouse operations

• Build a superior customer service and after-sales support system

• Control administrative expenses and ensure accurate tax reporting

New Business Development

• Expand online and marketplace sales channels

• Develop new business areas (bike rentals, corporate partnerships)

• Organize brand-promoting events and offline activations

Key Success Metrics (Expected):

• Achievement of planned revenue targets

• Reduction of operational costs by 20%

• Improved marketing efficiency with optimized budget

• Implementation of new sales and customer service strategies

Requirements:

• Minimum 5 years of experience in a similar role (retail chains, sports goods, premium retail)

• Proven experience managing cross-functional teams (20+ people)

• Strong background in financial planning, sales, and marketing

• Experience implementing IT systems (CRM, ERP, BI tools)

• Excellent leadership and negotiation skills

• Fluent English (written and spoken)

What We Offer:

• Competitive salary and performance-based bonus

• Opportunity to influence company strategy and drive growth

• Dynamic and professional working environment

• Career advancement in an international company